New JTBD E-Learning platform - Edizon Elearning

JTBD E-Learning

Following our mission to proliferate knowledge on the Jobs-to-be-Done theory
and the Outcome-Driven Innovation® process, JTBD Institute Europe
offers this E-Learning Platform to innovators and innovative teams
to introduce them to a new way of thinking.

We want to encourage and enable teams from different industries
to apply JTBD thinking to their business challenges.

JTBD E-Learning Basic

In this basic course, you will get an overview of the Jobs-to-be-Done Theory and the five steps of the Outcome-Driven-Innovation® approach:
Learn how to define a market for innovation and how to create job maps by working on a case example. Enroll in this course to familiarize yourself and your team with the approach and understand how to apply Jobs-to-be-Done as a new way of thinking about strategy and innovation.

The JTBD E-Learning Basic course takes approximately 6 hours to complete.


  • 5-Step learning program
  • 4 Exercises
  • Quizzes
  • Certification JTBD + ODI “Understand”
  • Further reading material


EUR 1 490 (excl. 20% VAT) per seat with access for 1 year
Please ask for special price packages for corporate teams:

EUR 2 980 (excl. 20% VAT) per seat with access for 1 year for consultants and service providers

Special offer:

JTBD Training Packages: To better understand the content during the Virtual Master Class Basic, the Master Class Advanced and as well at our JTBD Summit we recommend our JTBD E-Learning Course in advance to complete.

Book 2 charged JTBD trainings at once and get -20% discount for each. You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.

Request access


You are interested to learn more about the Outcome-Driven-Innovation® approach and become a practitioner running or overseeing ODI® projects from beginning to end? In this case, we recommend taking a look at myStrategyn, the education and certification platform from our partner Strategyn. Strategyn’s White and Green Belt learning paths have been designed to convey everything you need to know about running an ODI project by yourself and put Jobs-to-be-Done theory into practice.

Get a discount of 10% on Strategyn’s training programs with the promo code: EDIZON10.

ODI White Belt Education Program ($2,900.00)
ODI Green Belt Certification ($9,500.00)



Who we are and what we stand for
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